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BEGIN:VEVENT
DTSTART;TZID=UTC:20260318T131500
DTEND;TZID=UTC:20260318T170000
DTSTAMP:20260718T130150
CREATED:20260119T084858Z
LAST-MODIFIED:20260119T085115Z
UID:4311-1773839700-1773853200@assc.tunadigital.co.uk
SUMMARY:ASSC Regional Gathering: Dumfries “Shaping Our Shared Story – The Importance of Storytelling in the Self-Catering Sector”
DESCRIPTION:Join Us for the first ASSC Regional Gathering of 2026! \n📅 Date: Wednesday 18th March 2026 \n⏰ Time: 1:15 pm – 5:00 pm \n📍 Location: Easterbrook Halls\, Dumfries \n🔗 View the full programme 🔗 View the agenda \nTickets: \n\nASSC Members – Two free tickets per membership (use your exclusive member promo code)\n\n\nNon-Members/Additional tickets – £25 + booking fee\n\nThe Association of Scotland’s Self-Caterers (ASSC) will open its 2026 programme of Regional Gatherings in Dumfries on 18th March\, bringing self-caterers together from across the South of Scotland and further afield\, for an afternoon of insight\, connection and inspiration. \nRegional Gatherings are a cornerstone of the ASSC’s commitment to ensuring members have meaningful opportunities to connect with the ASSC team\, engage with fellow operators\, and hear directly from expert voices on the issues shaping Scotland’s self-catering sector. Each event combines informed discussion\, practical insight and networking\, alongside access to a range of exhibitors offering products and services relevant to today’s self-caterers. \nAt a time when public discussion around self-catering is too often dominated by negative headlines\, this event will focus on the power of collective storytelling to change perceptions and highlight the sector’s positive contribution to Scotland’s visitor economy. \nAcross two panel discussions\, speakers will explore how self-caterers can take greater ownership of their story\, champion the value they bring to local communities\, and communicate in ways that resonate with visitors\, partners and decision-makers alike. \nWhat to Expect\n✔️ Networking Opportunities – Connect with fellow self-catering operators\, industry experts\, and ASSC partners. \n✔️ Exhibitor Showcase – Explore services and solutions designed to support self-catering businesses. \n✔️ Expert-Led Panels & Presentations – Gain valuable insights and take away practical tools for resilience and growth. \n✔️ Q&A : Your opportunity to ask questions \nKey Sessions at the Event\n💬 State of the Nation Update delivered by Fiona Campbell MBE\, setting the scene for the challenges and opportunities ahead. \n💬 Panel Discussion 1: Shaping Our Shared Story – The Importance of Storytelling \nHosted by Fiona MacConnacher\, Booking.com \nThis discussion brings together perspectives from a visitor attraction\, a local operator and a marketing professional to explore how Scotland’s self-catering sector can move beyond simple marketing messages towards storytelling rooted in sustainability\, real visitor insight and lived local experience. \nAt its heart\, this session is about changing the narrative and positioning self-catering as a positive\, responsible and integral part of Scotland’s tourism landscape. \n💬 Panel Discussion 2: A Collective Vision \nHosted by Fiona Campbell MBE\, ASSC \nThis strategic panel brings together national leadership\, sector expertise and local economic development to explore how partnership working can strengthen regional tourism and self-catering. \nThis first Regional Gathering of 2026 marks an important moment for the ASSC and its members\, bringing the sector together\, strengthening connections\, and taking confident steps towards reshaping how self-catering is seen\, valued and understood. \nWhy Attend?\n\nUnderstand the policies and regulations currently facing Scottish tourism.\n\n\nDiscover actionable steps to become a more responsible and competitive self-catering operator.\n\n\nBuild stronger networks with peers\, sector leaders\, and suppliers.\n\n\nLeave with clear\, practical takeaways to strengthen your business and prepare for the future.\n\nEvent Pricing\n\nASSC Members: Two tickets for FREE as part of your membership benefits. Please login to find the member promo code here.\n\n\nNon-Members or Additional Tickets: £25 + Eventbrite fees\n\n\nValued Partners: Enjoy complimentary access as part of your partnership benefits. Please login to find the member promo code here.\n\n\nJoin the ASSC Offer: Become an ASSC member after attending this event\, and get £25discounted from your first year’s membership fee (valid for up to 10 days after the event). You can explore membership categories and join here.\n\nAdditional Information\n\nRefunds available up to 7 days before the event (Eventbrite’s fee is non-refundable).\n\n\nIf booking more than one ticket\, please add each ticket holder’s name as name badges will be printed.\n\n\nYour name and company name may be shared with our event partners\, where relevant to the event.\n\n\nPhotos will be taken at this event for marketing purposes.\n\n\nIf you would like to exhibit at this event\, please email anna@assc.co.uk for more information.\n\n  \nWe look forward to welcoming you to Dumfries on 18th March 2026 to collaborate\, connect\, and thrive together!
URL:https://assc.tunadigital.co.uk/event/assc-regional-gathering-dumfries-shaping-our-shared-story-the-importance-of-storytelling-in-the-self-catering-sector/
LOCATION:Easterbrook Halls\, Dumfries\, Easterbrook Halls\,The Crichton\, Bankend Rd\,\, Dumfries\, DG1 4TA\, United Kingdom
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260127T110000
DTEND;TZID=UTC:20260127T120000
DTSTAMP:20260718T130150
CREATED:20260119T084456Z
LAST-MODIFIED:20260119T084456Z
UID:4308-1769511600-1769515200@assc.tunadigital.co.uk
SUMMARY:What Really Drives Direct Bookings: Lessons from Successful Owners (Exclusively for current ASSC Marketing Members)
DESCRIPTION:About the session\nVictoria Brooks and Myah Thomas from ASSC will be joined by three ASSC members who consistently achieve strong direct booking performance. \nThis practical\, discussion-led workshop gives you the chance to hear first-hand from self-catering operators about what really works – from marketing and social media approaches to the small but powerful actions that turn interest into confirmed bookings. \nYou can expect: \n\nHonest insights into proven marketing approaches\nPractical ideas you can apply to your own business\nOpen discussion\, shared experiences and plenty of time for questions\n\nWe all want more direct bookings – let’s talk about how to make it happen. \nWho is this workshop for?\nThis session is free and exclusively available to ASSC Marketing Members. \nTo reserve your place\, you’ll need to use a promo code at checkout. These will be emailed directly to all Marketing Members. \nAlternatively\, you can contact us at communications@assc.co.uk. \nNot a Marketing Member yet?\nIf you’d like to make the most of this session and upcoming workshops – including: \n\nNavigating Google Analytics 4\nUsing Reviews to Build Trust\, Boost Visibility and Drive Growth\nSocial Media workshops (Beginner and Advanced)\n\nYou can join as an ASSC Marketing Member for just £75 + VAT per year (that’s just over £6 per month). \nMarketing Membership includes: \n\nOngoing marketing support throughout the year\, including monthly virtual surgeries\nFree workshops and practical guidance\nA website listing on EmbraceScotland\nCampaign involvement\nSocial media support\n\nTo join\, email Myah Thomas at communications@assc.co.uk.
URL:https://assc.tunadigital.co.uk/event/what-really-drives-direct-bookings-lessons-from-successful-owners-exclusively-for-current-assc-marketing-members/
LOCATION:Online
CATEGORIES:Talks
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250809T170000
DTEND;TZID=UTC:20250809T180000
DTSTAMP:20260718T130150
CREATED:20250723T072117Z
LAST-MODIFIED:20260126T140246Z
UID:3763-1754758800-1754762400@assc.tunadigital.co.uk
SUMMARY:'CEO Surgery': Your Exclusive Access to Insightful ASSC Live Chats
DESCRIPTION:Embark on a journey of knowledge and engagement with the ASSC’s latest offering: the ‘CEO Surgery’ as part of our ongoing ‘Talk’ programme. \nPrepare for a unique ‘member-only’ experience as ASSC Chief Executive\, Fiona Campbell MBE\, steps into the spotlight to host captivating live chats on Zoom. \nImagine an interactive platform where your questions are not just welcomed\, but encouraged – where you can delve into enlightening conversations with Fiona and invited guests\, all centred around the world of self-catering in Scotland. These sessions aren’t just about being heard; they’re about active participation\, ensuring your voice shapes the conversation. Stay informed\, stay engaged\, and brace yourself for the chance to connect and contribute. \nWhen? Mark your calendars for the ‘ASSC CEO Surgery\,’ scheduled for TBC\nHow do I join? Access the CEO Surgery virtually on Zoom by simply clicking the link provided below just before 5:00 pm\, and entering the designated code for direct entry to the event\nHousekeeping: A reminder to mute your microphone unless specifically invited to join the conversation. \nAll attendees will have the opportunity to pose questions in the chat but are encouraged to engage and ask your question live. If queries remain unanswered during the session\, rest assured we’ll follow up where possible after the event. \nPlease be advised that this session will NOT be recorded. \nDon’t miss out on this extraordinary opportunity to engage directly with industry leaders and gain invaluable insights. Join us for the CEO Surgery and be part of the conversation shaping the future of self-catering in Scotland. \nJoining details: \nJoin Zoom Meeting \nMeeting ID: 886 3125 7592\nPasscode: 136474
URL:https://assc.tunadigital.co.uk/event/ceo-surgery-your-exclusive-access-to-insightful-assc-live-chats/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T190000
DTEND;TZID=UTC:20250730T200000
DTSTAMP:20260718T130150
CREATED:20250723T064433Z
LAST-MODIFIED:20250723T074142Z
UID:3761-1753902000-1753905600@assc.tunadigital.co.uk
SUMMARY:ASSC Open Surgery: Legal Strategy and Advocacy Fund Update
DESCRIPTION:A Free Online Event for All in Scotland’s Self-Catering Industry \n\nDate: Wednesday 30th July 2025\nTime: 7 – 8 pm\nLocation: Webinar / Zoom\nRegister: here\nCost: Free and open to all associated with Scotland’s Self-Catering Sector\n\n\n\n\n\n\n\nSubmit Your Questions in Advance\nWe encourage attendees to share questions ahead of the event. This will help us to tailor the discussion and ensure your concerns are addressed. \nPlease email your questions to: communications@assc.co.uk – Deadline for submission is noon on Wednesday\, 30th July 2025 \n\n\n\n\n\n\nWhat is This Meeting About?\nJoin us for a special Open Surgery meeting to discuss our current legal workstreams\, strategic objectives\, and how we can collectively support ongoing advocacy through the ASSC’s ringfenced Advocacy Fund. \nThis session will provide clarity on recent legal activity\, outline next steps\, and allow you to ask questions and contribute directly to the sector’s future. \nThis is your opportunity to understand the legal landscape\, ask questions\, and help protect the future of Scotland’s self-catering sector. \n\n\n\n\n\n\nWhat We’ll Cover\n\nRecent victory on Non-Domestic Rates (NDR): Following ASSC pressure and legal input\, the Scottish Government will amend regulations to rectify unfair Council Tax reclassifications affecting legitimate operators.\nUse Class Order (UCO) Reform: Updates on our formal engagement with Scottish Government to introduce a new UCO for self-catering\, supported by legal advice from Brodies LLP and Burness Paull.\nPotential Third Judicial Review (JR): An update on our planned A1P1 legal challenge against disproportionate enforcement in STL Control Areas. A £10\,000 contribution from Justice for Scotland’s Self-Caterers has funded a King’s Counsel opinion—your support will determine next steps.\nClosure of SPSO complaint: Why we have decided not to proceed with further SPSO action regarding unlawful COLU requirements.\nWhy your support matters: Learn more about the Advocacy Fund\, how it’s used\, and why voluntary contributions are vital to delivering the legal\, policy\, and public affairs work that protects our industry.\n\n\n\n\n\n\n\nWhy Attend?\n\nIt’s free and open to all in the industry\nFind out what legal actions and advocacy strategies are already in motion to defend and support Scotland’s self-catering sector\nGet behind-the-scenes insight into how ASSC is influencing policy and regulation\nUnderstand how your support fuels meaningful change\nHear directly from ASSC Chief Executive Fiona Campbell MBE and ASSC Board Directors Iain Muirhead\, Ralph Averbuch and Paul Philips with the opportunity to ask questions before and during the session.\n\n\n\n\n\n\n\nHow to Attend\nPlease register here. \nA reminder to email your questions to: communications@assc.co.uk – Deadline for submission is noon on Wednesday 30th July 2025 \n\n\n\n\n\n\nLet’s Together Protect the Future of Scotland’s Self-Catering Sector\nTogether\, we are making progress – but achieving legal clarity and fair regulation takes ongoing commitment from us all. Please join us for this important session. \nWe look forward to seeing you there! \n\n\nWith thanks to our Talk Sponsor: \n\n 
URL:https://assc.tunadigital.co.uk/event/assc-open-surgery-legal-strategy-and-advocacy-fund-update/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250722T160000
DTEND;TZID=UTC:20250722T163000
DTSTAMP:20260718T130150
CREATED:20250723T072445Z
LAST-MODIFIED:20250723T072445Z
UID:3765-1753200000-1753201800@assc.tunadigital.co.uk
SUMMARY:Marketing Member Drop-In Surgery – A New Member Benefit! Tuesday\, 22nd July 2025
DESCRIPTION:We invite all Marketing Members to join us at the latest Marketing Drop-In Surgery – an exclusive benefit for ASSC Marketing Members!  \n\nDate: Tuesday\, 22nd July 2025 \n\n\nTime: 4:00 PM – 4:30 PM \n\n\nLocation: Virtual Zoom Open Meeting \n\nWhat’s It All About?  \nThis informal\, interactive session is designed to provide direct support\, answer your marketing-related questions\, and share ideas with fellow members.   \nWhether you need help with your website listing\, have a specific marketing challenge\, or just want to connect with fellow members\, we’re here to help!  \nWhy Attend?  \n✔ Ask questions and receive support\n✔ Get support with your EmbraceScotland marketing\n✔ Connect with fellow members in a supportive space\n✔ Stay updated with the latest marketing insights  \nThere’s no set agenda – just drop in\, share your thoughts\, and let’s tackle your marketing challenges together!  \nThe Zoom link will be emailed directly to Marketing Members nearer the time. If you haven’t received it\, please contact myah@assc.co.uk\, and we’ll send it to you.  \n📅 Save the Date & Join Us on 22nd July! 
URL:https://assc.tunadigital.co.uk/event/marketing-member-drop-in-surgery-a-new-member-benefit-tuesday-22nd-july-2025/
CATEGORIES:Talks
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T080000
DTEND;TZID=UTC:20250416T170000
DTSTAMP:20260718T130150
CREATED:20250723T072718Z
LAST-MODIFIED:20250723T072718Z
UID:3767-1744790400-1744822800@assc.tunadigital.co.uk
SUMMARY:ASSC Talk: Supporting Self-Caterers Affected by Non-Domestic-Rates (NDR) Removal
DESCRIPTION:The Association of Scotland’s Self-Caterers (ASSC) hosted a vital online event to support self-catering businesses affected by removal from the Non-Domestic Rates (NDR) Register for allegedly failing to provide evidence of meeting the 70-day occupancy requirement during the 2023–2024 period. \nThis took place on Wednesday 16th April. \nLed by Chief Executive Fiona Campbell\, with guest Joanna Miller\, Solicitor and Licensing Expert\, the session covered: \n\nLegal advice on the current situation\nGuidance on how to collate and submit the correct evidence\nDetails of how the ASSC is advocating for and supporting impacted operators
URL:https://assc.tunadigital.co.uk/event/assc-talk-supporting-self-caterers-affected-by-non-domestic-rates-ndr-removal/
CATEGORIES:Talks
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